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Have not understood this challenge and have

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However brands and some community managers. Have not understood this challenge and have created boring. Excessively promotional facebook presences that provide little to those who are exposed to them. What is the cause of this? Insist on hot communication and not planning. So, the way to avoid making mistakes due to negligence and improvisation begins to be resolved when strategies and action plans are created. In this way, inconsequentiality and waste of time and resources will also be avoided. To that first point, which may be obvious, we must add eight others, which we will distribute into three categories: attitudes that should be avoided, behaviors that should be encouraged, and actions that should be addressed. Do you need us to help you with the design and execution of your business’s facebook strategy? Let’s talk.

That even if we want it we constantly

 Attitudes to avoid today we are so exposed to facebook. That  even b2b leads if we want it  we constantly observe those repetitive mistakes that the majority make and, in the end, we also fall into them, because, seeing them so much, we believe that they are right. What are those wrong attitudes that are repeated excessively and that end up being confused with successes? The first and most common is the dehumanization of the activity. We’re all tired of corporate jargon and automated responses when we use the web as consumers; however, when we are at the other extreme—that of community managers—we make the mistake of using the same jargon and scripting interactions.

The companies they interact with to behave

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Users enter social networks to interact and expect. The companies EA Leads they interact with to behave like human organizations. Show their faces to speak in their language. To accept their mistakes and to work on solutions. Businesses and their leaders should see that these types of attitudes are worthwhile and make a difference. Humanizing the activity on facebook, making it real and honest, will bring you closer to the community and enhance your results. The second of these common errors is the abuse in the publication of advertising messages. 

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The negative ones because the first group is necessary

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Here we are going to concentrate on the second group of errors. The negative ones because the first group is necessary to acquire knowledge and experiences in the social network. Organizations that want to embrace digital must instill in their teams that innovating and experimenting is key to progress; therefore, the real objective and constant concern is not to oppose positive errors, but to avoid those that are produced by inattention or lack of planning. Before we delve into the discussions about negative mistakes, let’s talk about the concept of getting it right. When are you successful on facebook? A positive business result is obtained in this social network when it contributes to the achievement of business objectives, a stable and lasting relationship with the audience is achieved or our competitive advantages are increased – thanks to the improvement of the products or services provided .

The development of a positive purchasing

Produced by customer feedback, increased satisfaction b2b email list in customer service. The development of a positive purchasing experience. Now, when is facebook failing? Simple and obvious, when you get the opposite of success. Failure means letting days pass without making a measurable contribution to achieving objectives. To fail is to settle for those old promotional tactics that focus on creating, transmitting, and repeating messages to achieve reach only—resigning yourself to the illusion that visibility will lead to transactions. That is failure. And that is what you must avoid. On facebook, dedicating yourself solely to posting means not taking advantage of the possibility of building a community . How to avoid mistakes made by companies on facebook due to negligence or improvisation.

Challenge is by accepting that facebook

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A good way to undertake this monumental. Challenge is EA Leads by accepting that facebook is not a communications channel, but a platform for relationships. Recognizing this, we will be forced to use the social network to create personalized, relevant and pleasant experiences. A different approach to the usual advertising attitude. Working on this, instead of insisting on the transmission of promotional messages – a type of action that is closer to annoying than attracting – will make the presence on facebook become a valuable asset for the company and its community of followers.

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Possible addictions and problems related to metaverse

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Possible addictions My problem is the noise that is generated around it. Which, I’m afraid, I’m contributing. Therefore, to with this article. Although I hope to clarify. In addition, and not to increase volume. I decided to write it after a post I made last week on LinkedIn . Therefore,and in which a very interesting. In addition, conversation was generated (you can see it and join the comments at the end of the article). 

The metaverse is not technically viable Possible addictions

Possible addictions The next step is that of early adopters , which we have not yet top industry data reached. It is true that we have some samples, especially. Therefore, in the world of video games (Fortnite and. In addition, many more), but it is very far from being considered a “universe within a universe or metaverse.” Here will be the key step. If the technology manages to jump. Therefore, the chasm (term used in the explanation of. In addition, the adoption curve), we can move to the first majority and thus it will continue to evolve. 

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How will privacy be managed in the metaverse

Imagine the metaverse in today’s world in which we have to place EA Leads notices and consents to leave a cookie on our users’ computers. And now add the complexity. Therefore, of managing personal and biometric data. Surely we will find a way, but do you see it possible today? In addition to its use to interact in the corresponding space, what do you think brands will use this data for.

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There are still upright professionals

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here are Today I received a call. In addition, that left me stunned. It is the first time, or at least I don’t remember. Therefore, another occasion, in more than 20 years of professional career in which someone. In addition, has such a detail with me. I summarize the situation. Before Christmas last year I was preparing a course for an organization (we defined the program, I coordinated with potential collaborators, we recorded a promotional video. 

But the most impressive thing is that they wanted me to issue There are

here are But the most impressive thing is that they wanted me to issue them category email list an invoice to compensate me for the. Therefore, time invested. At first I told them no, just with the call it seemed. In addition, like a big detail to me, but they have insisted saying that it is the minimum. That their professional reputation came first and that they could not. Therefore, allow the situation to remain like this. The work done must be compensated. How many. In addition, times have I gone through similar situations in which everything is finally forgotten.

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Learning about integrity at work professionals

Recognizing mistakes is profitable: not only EA Leads is it part of an upright behavior as professionals, but by recognizing them and trying to remedy them, we manage to turn the situation around. From a negative feeling, to a restored and positive reputation. Doing the right thing also speaks. In addition, well of the affected party: it not only improves the reputation of the person who recognizes and solves the problem. 

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What is the metaverse and why it is not feasible

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What is Metaverse. Big word. If we try to translate it literally it could be something like a universe within another. In recent months, but especially in recent weeks, the metaverse is one of the most frequent topics of conversation. And as always, it has its defenders and its detractors (at the moment I am more in the second group than the first). Before defining it, let it be stated that despite not being a supporter of the metaverse. 

Initial hype and noise about the metaverse What is

What is We are in the early stages of the innovation adoption curve (the famous curve), and it is industry email list normal to generate so much noise and excitement about the future it promises. The question is, is the metaverse worth paying attention to right now? We have already experienced this before with other technologies that have then remained unfulfilled promises (at least for the moment). In the end they all go through a similar pattern. Innovators begin to take the first steps a future.

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Why the metaverse is not feasible at the moment not feasible

If we consult a reliable source such as Wikipedia , we can find EA Leads the main arguments with their explanations given by digital experts. 1. The metaverse is not technically viable We could not launch it because it requires a hardware and software infrastructure that we do not currently have, it requires coordinated development (not many spaces created by each initiative, how would we unite these spaces?) and the total lack of definition of standards (Lauren Jackson ).

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These are the most popular environments channels and advertising content

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These are the kantar publishes the list of the media brands with the highest Ad Equity in Spain in 2022 . A study that reveals each year the media platforms with the highest performance , so that advertisers, media agencies and media owners make the best decisions regarding advertising. Knowing this data allows advertisers to know the possible performance of their actions in the different media and advertising channels, in addition to illustrating the particular case of interests at the national level. As is the effectiveness of influencer marketing in Spain.

The most popular premium advertising media

Among 33 premium media brands top industry data considered for the study, National Geographic emerges as the most popular advertising environment among Spaniards . Thanks to its quality ad offering. Consumers of this medium consider that it offers relevant, innovative and trustworthy advertisements. For its part, Amazon is the number one advertising platform in four markets and Google and Twitch achieve this position in three . Local brands are leaders in markets such as the US, Argentina, China, Japan or New Zealand. Although it does have room to improve in the perception of quality and trust . The top 5 is closed by Google, Instagram and Snapchat.

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The most popular global advertising environment in 2022 in Spain

TikTok is crowned as the global EA Leads advertising environment preferred by Spaniards . Which positions the video app two places above last year’s  results. In this way, it removes the position from Amazon , which now occupies second place in the ranking. The Chinese video platform is considered the most fun and entertaining in 22 of the 26 markets measured in the study. Users perceive the ads as fun and entertaining content, although as Kantar notes, “some consumers find them bland.” Also benefits from a strong perception of innovation. TikTok is not a victim of the feeling of excessive advertising , a more common problem on established platforms.

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The Eye of Ibero-America begins its countdown

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There are only a few hours left until El Ojo de Iberoamérica begins and everything is already prepared at the La Rural Convention Center in the city of Buenos Aires (Argentina) . One of the largest and most prestigious advertising festivals in the world will take place on this stage on November 9, 10 and 11. In order to recognize the best creative and communication works of the Ibero-American industry and each of its countries. El Ojo de Iberoamérica was born in 1998, 25 years ago. Through its awards. The contest has managed to reflect Latin thought and freshness and expose it to the eyes of the world. Being a reference for innovation throughout the world. Spain closed the festival last year with a total of 97 awards (compared to 72 in 2020 ).

The festival inaugurates a space to honor Latin talent for its 25th anniversary

This year, in addition, the festival regains category email list presence after celebrating two editions online due to the pandemic. And on the occasion of its 25th anniversary. It has announced the institution of the Latin Talent Hall of Honor to highlight the professionals who throughout their careers have been recognized in El Ojo for their contribution to the marketing and advertising industry. and the art of communication. Marcello Serpa . One of the most important and recognized publicists in the Latin creative industry, has been the first person to enter this select place. The reason is that he took the Alma BBDO agency to the top of the creative world. After sharing his vision in one of the festival’s conferences. He will be honored at the first day’s awards gala this Wednesday.

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The award winners will be announced at the different galas

These days, El Ojo de Iberoamérica EA Leads will recognize the best works of the region in three awards galas. These are the categories that will distribute metals to the most outstanding projects: El Ojo Film, El Ojo Gráfica, El Ojo Radio & Audio, El Ojo Vía Pública, El Ojo Digital & Social. TEl Ojo Media, El Ojo Directo, El Ojo Experience of Brand & Activation, El Ojo PR, El Ojo Design. Ojo Sustainable, El Ojo Sports, El Ojo Content, Tercer Ojo, El Ojo Innovation, El Ojo Creative Data. El Ojo Efficiency, El Ojo Best Latin Idea for the World, El Ojo Audiovisual Production, El Ojo Young Filmmakers, El Ojo Audio & Sound Production, El Ojo Graphic Production. PEl Ojo +Women (Creatives and Filmmakers). El Ojo will also present the Performance of the Year award for Ibero-America in the categories Best Agency.

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Suchard’s First Christmas pays tribute to loved ones gone

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The Christmas campaigns are beginning to land. That is why Suchard , Mondelez’s nougat brand, launches “The First Christmas. For all the Christmases we have left to live” , which has been created together with Ogilvy . With this emotional audiovisual piece they want Spanish families to do their bit to keep the magic of Christmas alive through family connections. Alicia Luna , winner of a Goya for best original screenplay for “Te Doy mis ojos” , has been in charge of developing the script for the piece. The brand has always opted to build its Christmas messages with the family as the protagonist. Friendship and time shared with loved ones are an important axis of these celebration dates. 

The First Christmas by Suchard

Miguel Alonso Lamamié de Clairac, who industry email list is the Senior Brand Manager of Suchard, pointed out that this emotional and authentic story shows how a Spanish family stays together after one of the most difficult situations they can face. As the professional points out, “to overcome this difficulty, each member gives their best, trying, together, to preserve the traditions and keep the magic of Christmas alive. A campaign where we want to pay tribute to the great hosts , as well as invite all Spaniards to contribute their grain of sand, so that we keep the magic of Christmas alive.

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Suchard's new personalized tablets

Added to the emotional piece, the EA Leads brand launches a proposal to spread happiness in the form of nougat during this Christmas. As it has been doing since 2020 , Suchard launches new varieties of its famous nougats with messages of gratitude and love, which encourage giving to loved ones, with messages such as “I love you”, “Thank you” or “Merry Christmas”. For this reason, Suchard proposes as the central narrative of this new spot the story of a family that has lost a loved one. And the importance of keeping the Christmas spirit alive.

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Mastering Product Innovation

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People who impressed me a lot and encouraged Mastering Product me to get into this world and create a dozen niches. In one year I created about 10 niches focused on Amazon affiliates, of which 2 worked quite well, 2 were so-so, and 6 were a failure. The good thing is that you also learn from failures and today I know exactly all the mistakes I made: I didn’t know how to choose a niche. I didn’t know how to do keyword research. I didn’t know how. To delegate. I was wasting time with tools that were not necessary for my purpose such as Hotjar, Google Tag Manager or Analytics. In short: trying absolutely everything and, as nice as it sounds, wasting time on things I shouldn’t have.

Wasting time with tools Mastering Product that were not necessary

Yes, I know, the Google tools I mentioned are brutally good category email list and powerful, but are they really necessary for a website with 10 URLs that talks about hair straighteners and has 5 visits a day? In my case I think it was a mistake. As I already told you, another mistake I made was creating websites based on my hobbies: I created a piano website, a ukulele website, to learn German… In short: websites whose RPM barely reaches one euro. In other words, for every 1,000 visits I barely scratch a euro. But what seemed strangest to me was that I also had websites that, without hardly any work on them, were starting to give me around €500 a month altogether.

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Those websites went down I would not be able to open

I didn’t understand this and it killed me EA Leads inside. I needed to understand how the game works. SEO Mentoring With this we started at. The beginning of 2022, when I had already. Created a series of websites of which 2 worked. Very well for me, but I did not know why nor did I know how to replicate it. Furthermore, I was afraid that if one of those websites. Went down I would not be able to open new niches. For this reason, and after several mentorships. With Dani Llamazares, I launched into the second edition of SEO Mentoring . I was already evaluating it in the first edition but for fear of believing. That I would not know how to take advantage of it, I did not do it.

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Unlocking Product Industry Secrets

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And although after a year and a half I left it Unlocking Product. To enter the world of engineering, I always still had the programming bug in my head. That is why, after a while, I started programming a language learning application in Java. The application on a financial level was a failure. But on a training level it was amazing due to the knowledge. I acquired in programming and languages. But of all, what impacted me the most was. A free program called Google Analytics. Does it sound familiar to you? Probably yes because almost everyone who has a website uses this tool. And with Google Analytics, I discovered the world of websites and blogs, since almost all the information was related to websites.

Mentioned Unlocking Product at the beginning

SEO discovery I also discovered industry email list something even more interesting: that there were people who had blogs and made a living from their publications. This shocked me very, very much. So much so that after a while I started creating my own blog. The one I mentioned at the beginning. And which is called. It was a blog about guitar and music theory, worked with great enthusiasm but it did not appear on Google. It was as if it didn’t exist… My first impression was clear: Google doesn’t work because my website doesn’t appear.

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Something that stood out above all

But no  it turns out that there was a thing called. SEO and that EA Leads it consisted of a series of actions or good practices for a website. To gain visibility and rank highest in something called SERP. Ahhh okay, that’s why, well we’ll have to learn it… Since I discovered what SEO was, I became immersed in everything that made it up. And of all that, there was something that stood out above all: SEO for niches. Through this discipline I discovered people like Dean Romero, Romuald Fons, Bruno Ramos, Alex Navarro, Dani Llamazares and later other figures such as Carlos Ortega, Álvaro Peña and Jesús Roldán.

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Your Gateway to Product Excellence

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But not as a reader, but as a writer (with his photo and everything) to tell Your Gateway you my story, my mistakes and the way I work with SEO and what results it has brought me. It all started on Friday, October 18, back in 2019, when I registered my first domain. With an email like the one below, Web Empresa confirmed the project that I had had in mind for a long time : the miguitarraelectrica website was a reality. It will be four years since that day and a whole world of learning, joys and hardships . Today, when I already earn close to €3,500 with my websites, I look back and smile even though the road was hard. But before we get to that point let’s take 3 steps back to see my beginnings.

Look back and smile Your Gateway even though the road was hard

Do you want to register domains at top industry data incredible prices? Don Dominio offers Blogger3.0 readers a 30% discount on .COM (registration and transfer), .NET (registration and transfer) and .ES domains, limited to 2 uses per account and valid until 09/30/2023. You simply have to enter the code BLOGGER3CERO23 in the purchasing process to get it. GO TO DONDOMAIN But who is this? Again, for those who don’t know me, my name is Sergio Canales and I am ayoung from a town called Pinto, located right in the center of Spain (despite what they say in the rival town). And I am a person who loves to learn.

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Academically professionally and personally

I studied industrial engineering, then 2 master’s degrees and EA Leads in parallel. I prepared a couple of language certificates in. English, French and German. With this I do not want to emphasize my academic training, since I think that in. Spain we tend to overvalue degrees. What I want to emphasize is that what I like is learning. And I think that has been the key to why, to this day, I have done well academically. Professionally and personally (let’s knock on wood so things don’t change). When I finished my degree, and after doing a scholarship. At the university, I started working as a programmer making. Paperwork websites for the Civil Registry and the National Court of the Spanish government (unknowingly I started doing paperwork niches).

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Zapier and the benefits of Zaping

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A summary of my talk at the World Quondos Record about how and why to automate tasks using Zapier . I was late and didn’t know it yet. When I read the program I saw 14:48 and I simply assumed that it would be the time my presentation began . That morning, tasks here . cChores there, I couldn’t think of anything else but to try . Bla Bla Car to go with someone to Alicante. Things went well, a very enjoyable trip but, let’s be honest, it delayed me a little .

When the GPS showed 10 minutes

Iwas already receiving a call from Isa letting me know that it would start in a few minutes. 2:48 p.m. was not the time to . Btart but rather the time to end and, to my surprise, we were much ahead of schedule. I accelerate that I accelerate you… It was arriving and kissing top industry data the Saint. Hello here, hello there while Isa put the microphone on me with a “dude, you’ll do it . Look. I took a deep breath, looked at the stage and smiled. It wasn’t planned . But the chair placed in the middle of the stage didn’t even look painted . After being introduced by Carlos Bravo, to whom I am very grateful for his words, I went up to the stage, took a deep breath . Lay down on the couch and began to introduce myself while flipping through . Slides quickly like when you do… you know, Zaping…

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Introduction to Zapier: why automate?

To illustrate the problem and the solution, I asked for 2 volunteers . Whom I named “Josuit” (his task was to make a tweet every time I gave him . A signal) and “Eli Sare” (he had to move between slides when I gave him the signal). . It was quite fun to see how he put together the presentation EA Leads while he made signs to one and the other . Benefits-zapier-02 We live in the era of cloud . Applications. Most of us, especially those of us who move in this world of online . Marketing and blogging, use applications for almost everything . TRUE? There comes a time when we end up in a spiral since,

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