Archives October 2023

Customer experience are we doing our best

The client understands that things fail; what he doesn’t understand is that you don’t do anything about it. Unforeseen events happen, it is the way you react that makes the difference. It is clear that providing a wonderful experience to our clients is a titanic task that requires the coordination of everyone in the organization so that the processes flow smoothly, and that if something happens, it is as transparent as possible for the client. Customer experience A small detail can create a big impact, negative or positive. It is the harmonious synchronization that creates the magic. However, it’s not always up to you. When the situation gets out of hand we will always be exposed to eventualities that can tarnish our customer’s experience, especially those that are not under our control. I recently experienced the following in a hotel.

When the situation gets out of hand

I got up early and when i took a shower, only minimal water came out of the shower, almost dripping. I thought i had misplaced the handle that dispenses company data the water or that i had not moved something. I tried several things and nothing. Without any choice, stuck to the wall, i took a shower as best i could (the classic “cat bath”). Then the toilet cistern did not fill with water to empty either. Now that the situation was clear, i called the reception and they informed me that there was indeed no water in the hotel. They explain to me that it is a big problem and that an important area of ​​the city was in the same situation. I left for work and returned to my room around 5:00 pm.

The problem is real

Customer experience There was still no water, but i found a note from the hotel manager with some fruits where he explained that he regretted the fact, that if he needed something he would ask for help and that he appreciated the understanding and preference. The problem is real EA Leads the fact that there was no water was something that affected part of the city and obviously did not depend on the hotel. That’s clear. The question is, could they have handled it differently? Especially because of the expectation that the guest has of a five-star hotel. I spoke to the hotel staff and asked how occupancy was. I was told that there were 62 rooms occupied out of a total of 225 (27.5%). The problem was obvious and beyond the hotel’s control.

How I made the transition

Leaving the corporate world behind is not easy. Whether by own decision or by the organization, it means facing a new reality for which we are not prepared. They are different rules of the game in an unknown scenario. We must quickly begin to develop  other skills, but above all, adjust the thinking model. He who has been an entrepreneur all or most of his life has a very different mentality than the corporate employee who wants to start a business. How I made Here he applies the maxim, “what got you here won’t get you there.” Three aspects that made the difference in my experience, after working fifteen years in the corporate world and venturing into this life project in 2009. There are three fundamental aspects that today, looking back, i consider made all the difference.

Quickly build your personal brand

Get rid of ego it sounds easy but it’s super difficult. We all have ego; especially those of us who leave the corporate world with bombastic positions from executive data large companies with well-known surnames. It is as if the brands we represent define our essence, something quite dangerous for the coming independence. We think we know a lot until we step on the asphalt and realize that the world is infinitely bigger than we thought. We realize that we were a small nut in an immense gear, but that now we are the complete machine and we have to learn how to operate it.

Do not start from scratch

How I made The sooner you accept that the positions, achievements and glories of the past no longer define your future, much less who you are, the easier it will be to embark on the path with humility and a lot, a lot, a lot of work. You will have to roll EA Leads up your sleeves, wait patiently for hours to be attended to, and accept that there will be people who will ignore you and not return your calls. That’s how it works, it’s nothing personal. Just be relatively clear about your goal (which is sure to change over time) and your eyes on the horizon. Everything will be fine. (2) quickly build your personal brand by no longer depending on the great corporate name, it is time to start positioning your own brand, your first and last name.

The person who fears the price the most is the seller

Companies assume that sellers, simply by being part of our organization, must be convinced of the price at which we sell. Nothing further from reality. As emissaries of a value that must be communicated and demonstrated to customers, the first one to buy the price is the seller . The person Therefore, before you expect your team to sell the price to your customers, sell the price to your team: (1) Explain clearly why it costs what it costs . Nothing is expensive or cheap; Price is a relative perception of value, an equivalence of benefits. The important thing is always to be crystal clear about the benefits that the price entails. The problem is not costing more but rather the customer not understanding why. (2) Have a clear read on your competition .

Explain clearly why it costs what it costs

When you know what you offer, which is not as common in others, you have a (usually untapped) gem. So when the customer tells you, “The other person executive email list offers the same thing, and cheaper,” don’t swallow it whole. Be clear about your competitors’ value proposition and know when to reposition them. (3) Focus on results for your client . Identify your customer’s specific needs and understand how your solution solves them. It’s not what it costs but what that means for the customer in terms of opportunity cost. To defend value you must know the scope and impact of your solution. The principle will always be the same: Believe in what you sell and your customer will believe in what they buy.

Have a clear read on your competition

The person Gustavo says: October 20, 2023 at 9:05 am David’s insistence on not entering into a low price war has helped us a lot in our company to not give up. Thank you very much for your advice Responder Humberto dice: October 20, 2023 at 8:01 pm Right, David. If our differential has not been VERY CLEARLY explained, there is no human EA Leads power to make the sales team BELIEVE in our price. Chair to continually reset the team, until it “recites” (sustains) why we are worth what we are worth. Thank you and thank you. Responder Claudia say: October 21, 2023 at 7:48 pm. 

Automation with lead nurturing

For a lead to make a final sale, you have to start working on personalization strategies.  Automation with these types of actions are based on lead nurturing , which offers support for the brand. In addition, it nurtures the user through personalized linking and trusting content about the services provided by the company. Among its benefits are the following: Help improve the ROI in your campaigns. It delves into the use of your users’ data with useful information. You save resources and time in areas of monitoring your clients. You have fewer risks of rejection and abandonment in mass message content that is sent in a timely manner. Another technique is the application of marketing automation, in which a series of messages and communications designed and programmed in advance are sent . In it, personalized content is used that guides the purchasing process until becoming a final customer.

Generate a community

In your marketing strategy, building your own community top industry data in relation to your beauty brand is the focal point in creating content for a successful campaign. In that sense, giving visibility to profiles on social networks that identify with your buyer persona is your starting point. On the other hand, to increase the number of followers on social networks, several elements must be taken into account, such as the frequent publication of content, provoking interactivity in your own community and the massive dissemination of content on various platforms. Also carrying out contests, raffles and promotions will help you position yourself in the sector. Running social Ads campaigns will help you add more participation and interactivity, as well as expand your network of followers.

Positive positioning of your beauty brand

Your users’ perception will be positive with your content. EA Leads The long term thanks to the fact that you share information with your audience. That fits their interests. Thanks to the resources, data and valuable topics that respond to a need or resolution of a problem. You can positively influence the purchase decision. With inbound marketing you obtain greater participation from your customers. By creating positive experiences in your target audience. The purchasing process is closer between the user and the brand, so a good impression. Created to link with the beauty services and products you offer. Now it is your turn to apply inbound marketing in the beauty sector successfully. And thus, establish the different dynamics and steps to follow to design your own marketing strategy correctly. Start boosting your campaigns to build customer loyalty.

Open a YouTube channel and podcast

The use of attractive multimedia content with information. Open a about your brand can be a great attraction to enhance your engagement. Start by creating a channel on YouTube, or another similar platform, to upload videos with valuable content for your followers, such as advice and recommendations of products of interest. The podcast is an alternative that allows you to create weekly programs in an online radio format. In this type of proposals you combine the most dynamic content with novel themes, for example, interviews with experts or introducing testimonies that allow interaction and feedback with your audiences.

Creation of leads to obtain more visits

According to Hubspot in its report . category email list The State of inbound of marketing agencies prioritize lead creation in sales. Opportunities in their inbound techniques. Your content alone will not be able to position itself and achieve qualitative traffic unless you develop lead generation strategies. The basis is to create downloadable or subscription information. In this way, the new user who is interested in what is offered will add their information and data in a form. So it will become a lead that aspires to be of great value in the future.Having complete information about your community.

Enable capture channels

Among the types of content you can offer are the following. EA Leads Solutions often, customers are looking for answers to the needs they have at that moment. The same thing happens in each sector. Guides or manuals on a specific topic usually work very well in inbound marketing strategies in the beauty sector. Reports or statistics. Users interested in this area are constantly searching for information. Additionally, if you submit these reports as press releases for publication in the media, you get more external links and qualitative visits. Webinars . The content of conferences or group talks are an alternative to offer topics of interest to attract users. Free trials or free tests. This content works very well to let your customers know what your brand is like. For its effectiveness, the ideal is to add a form that provides detailed and potentially useful information for the company.

How do beauty brands benefit

The beauty industry is one of the most powerful today, due, above all, to the large volume of sales it generates. How do with high competition, taking advantage of each tool is essential. Applying inbound marketing techniques in the beauty sector can turn a brand into a benchmark capable of producing notable income . Thanks to content marketing you develop a linking strategy with clients interested in the beauty sector. Likewise, you can track a purchasing process, as well as the degree of loyalty of your community.

create a successful inbound marketing strategy

Inbound marketing adapts low-investment techniques industry email list to take advantage. Of brand elements to enhance online visibility and create a community. It provides direct benefits to companies without the need for additional. Advertising expenses, beauty brands benefit from content marketing techniques by discovering. The method by which customers want to purchase beauty products from the brand. In addition, the decision-making process and the need of said client to acquire those products or services satisfactorily are identified. On the other hand, qualified marketing contacts. Are increased and lead generation is enhanced. Which in the long term means an increase in interactions on the website or on social platforms .

Improve search engine positioning through content

To achieve success in your campaigns with EA Leads inbound marketing. Techniques you have to focus on generating quality content . And in parallel, enable a web page that offers relevant information. that allows us to respond to the needs of both the user and the potential client. Likewise, it is relevant to provide interesting. About the beauty sector on your website and on your social profiles. But attracting your potential audience to your brand is not an easy task. Even so, there are three concepts that will help you improve organic traffic and improve visits through Google searches: Keyword research. Identify the buyer persona of your brand and perform a search for keywords related to beauty and cosmetics. 

How do you create a keyword research strategy

Keywords are an inevitable element that unites search engine users with different types of sources. Whether How do you you know about them or not, keywords continue to work. From an Internet surfer’s perspective, keywords help bring in the most relevant results. At the same time, website owners use keywords to provide higher organic traffic to their sources. In addition to this, Forbes lists several additional benefits of implementing SEO : So, if your readers come from Google searches, use SEO optimization techniques. The best part is that you can find easy guides in the search engine’s official public resources.

Understand User Intent to Learn More

Many experienc experts also share some SEO tips and tricks . Many other company data parameters affect  website ratio, but this article explains keywords and how to find them. Ready to learn more about finding the right keywords? Get start! The important thing here is to ensure that what you are asking your SEO team to do is actually possible and feasible within the discuss timeline. Communication plays a pivotal role in ensuring a strong and lasting working relationship between your SEO team. This is even more relevant for SEO teams that operate remotely or are spread across the globe.

Brainstorming for New Keywords Manual Search

Although there are numerous free and paid How do you aids online, brainstorming is still a basic technique. By collaborating with your EA Leads team, you can save money and create keywords that your target customers can use when searching, as well as keywords with different meanings. You can apply this technique when developing innovative  products and considering different positioning. Leaders of SEO teams must invest in establishing clear lines of communication.

Between team members. Not only will this help you build trust quickly, but it will also increase your team’s productivity and morale. Poor communication due to lack of technology or management policies can leave your SEO team uninform and unmotivat.

Find Existing Examples Usefulness Team Productivity

Although there are numerous free and paid aids online, brainstorming is still a basic technique. By collaborating with your team, you can save money and create keywords that your target customers can use when searching, as well as keywords with different meanings. You can apply this technique when developing innovative products and considering different positioning. Find existing examples Another way to figure out popular keywords is to look at your competitors’ pages. You can then work with your team to think about which keywords drive more clicks and which keywords are appropriate to use.

Find specializ forums and groups

If you notice that multiple companies are using a lot of the same keywords, there’s one more thing to think executive data about. Is it a keyword that people really ne, or is it a keyword that is repeat in vain? Do we ne new ideas or should they become mainstream? Usefulness When people share content, it means they find it useful. Let’s say you can create content on similar topics. In this case, your content may also be your most popular article, post, or video. But there is also a risk of getting the opposite result. We have something to discuss! Explore Google Analytics Have you ever analyz a website to discover potential keywords? You may be ranking for a set of keywords or getting enough traffic for a specific keyword.


Choose keywords with the highest potential

In fact, you can use these keywords to find keywords that can drive traffic to your site. You can  select EA Leads potential keywords d on user behavior, acquisition, and target Find Existing conversions.

Now, some keywords can account for a significant portion of the traffic coming to your site. Some have the potential to drive much more traffic (look into metrics for more details). These new keywords can help you increase traffic to your website.

Video Content and SEO Increase Organic Traffic

According to 2022 Digital Marketing Trends, videos are a great opportunity to talk about your company, products, mission, and share useful information with your users. Video marketing is also an effective tool for promoting your site in search results. Let’s take a look at how video content impacts SEO optimization. Google and Yahoo’s Algorithms. Are Design to Show Users the Highest. Quality, Most Valuable Resources. On a Given Topic Bas on Their Requests. Search bots don’t just parse the text on a specific page to make this decision.

How Videos Affect SEO Website Promotion

Google and Yahoo’s algorithms are design to show users the highest executive email list quality, most  valuable resources on a given topic d on their requests. Search bots don’t just parse the text on a specific page to make this decision. The presence of a search bot tells search engines that a page provides more information to users and is likely to be more useful. High-quality and diverse content marketing has an SEO promotion impact, so using video on your site is worth it.


Videos drive additional traffic to your site

It also searches for other types of content, such as Video Content images and videos. The presence  Of a Search Bot Tells EA Leads Search. Engines That a Page Provides More Information to Users and is Likely. To Be More Useful. Determine the Viability of Keywords and Determine. Which Keywords Ne Attention. Bas on Search Volume, Keyword. Difficulty, and Serp (Search Engine Output) Ranking. You can learn more about keywords with low search volume and understand their characteristics. Access paid keyword research tools.


Top tips to make your blog a success

Now you know how blogs make money, you need to think about how you can make your blog a success and utilize those monetization methods to cash in as much as possible! As someone who has built, managed, and sold multiple content sites, here are some of my top tips for success. Choose a profitable niche Choosing a niche that has the best earning potential is a crucial first step in the journey to becoming a professional blogger. Especially if you want to use affiliate marketing to monetize your blog, a niche with high-ticket items is a must.

Use SEO to grow free, passive traffic

Anyone can start a blog. But not everyone can make a blog successful. Search engine optimization (SEO) can help you earn free traffic from search engines like Google and Bing. One of the biggest mistakes new blogs make is writing about the wrong things. Writing about topics that people are searching for gets your blog in front of interested readers. This top industry data can grow your audience and get more leads for your products, services, and courses. Using a keyword research tool like Ahrefs’ Keywords Explorer can allow you to identify relevant, high-volume keywords, understand search intent, and analyze competitors’ keyword strategies.

Build an email list

As amazing as SEO is, things can change on a dime. Sometimes, you’re just one algorithm EA Leads update away from losing half your traffic (yes, it happens!), and that’s why capturing emails is so important. A niche-relevant newsletter sharing your own content and any other relevant things happening, like news or job opportunities, is a great way to gain thousands of subscribers that can turn into leads and sales. Example of an industry-specific newsletter An example of one of the leading SEO newsletters, SEOFOMO, which has over 27K subscribers.

Selling physical and digital products

Many bloggers create and sell physical or digital products on their websites, such as ebooks, courses, merchandise, etc. Digital products are more scalable and don’t take as much work to put together. For example, with ebooks, you write the book one time, and then can sell thousands of copies year after year. Example of digital products for sale on a beauty blog An example of digital products sold on the Hot Beauty Health blog. How much can you earn? Again, this depends on the products you’re selling. But it can be anything from $4 for a book to $50 for merchandise items like T-shirts.

Online courses

Online courses are a great way for bloggers to monetize their websites. As a topic expert, you can create an online course related to your niche and sell it on your website. There are even instances of people with successful personal blogs selling courses on “blogging tips” or “how to make money from affiliate category email list marketing.” Example of a blog course Example of courses available on the Authority Hacker blog. How much can you earn? On average, courses sell between $400 and $1,000 per sale. But of course, it depends on the niche and how much of a following you have.

Coaching and mentoring

Bloggers can easily pick up a cult following of aspiring bloggers who want to be just like them. With expertise in your niche, you can offer one-on-one coaching or mentoring services to help others learn. As someone who has mentored many EA Leads times, I can say from experience that it can be rewarding. Coaching and mentoring example Example of Women In Tech SEO’s mentoring program. How much can you earn? That depends on how well-established you are, but you can earn $50–$150 per hour on average. Pros Not only can you earn a solid income from coaching, but it can also be extremely rewarding to see former mentees build and develop their own successful careers. 

How much can you earn?

On average, affiliate networks offer lower commissions (between 1% and 10%), whereas private affiliate programs offer anything up to 90% affiliate commissions. Therefore, if you’re producing dozens of articles per month reviewing high-ticket items with an affiliate program that offers a 60% affiliate commission, you can earn a comfortable income. Pros Affiliate marketing is easy to start, doesn’t require you to create and manage products or services, and can potentially bring in large commissions. Cons It requires a lot of work in the beginning (creating content, building relationships with affiliates, and so on) and can be difficult to scale over time if you don’t

Sponsored content

Social proof is one of the best ways to get people interested in your products. That’s why companies pay bloggers to industry email list write sponsored posts or create sponsored content in exchange for a fee. Example of sponsored content How much can you earn? That will heavily depend on how much traffic your website gets, as well as how influential you are. But the average is anywhere between $25-$1,000 per post. Pros This can be a great way to get paid for your content, with the potential to earn a large amount of money per post. It can also help you to build lasting relationships with brands.

Selling services

By producing content on a particular topic and gaining a sustainable readership, people will naturally associate your name with your topic of expertise. That way, you become an authoritative EA Leads voice in your niche. Because of this, bloggers can use their websites to market and sell services such as consulting, coaching, digital marketing services, and so on. Example of consulting services Example of digital marketing blogger Neil Patel offering consulting services on his site. How much can you earn? It depends on the service you’re selling. But as an example, consulting gigs can earn anything between $60–$300 per hour.