There are only a few hours left until El Ojo de Iberoamérica begins and everything is already prepared at the La Rural Convention Center in the city of Buenos Aires (Argentina) . One of the largest and most prestigious advertising festivals in the world will take place on this stage on November 9, 10 and 11. In order to recognize the best creative and communication works of the Ibero-American industry and each of its countries. El Ojo de Iberoamérica was born in 1998, 25 years ago. Through its awards. The contest has managed to reflect Latin thought and freshness and expose it to the eyes of the world. Being a reference for innovation throughout the world. Spain closed the festival last year with a total of 97 awards (compared to 72 in 2020 ).
The festival inaugurates a space to honor Latin talent for its 25th anniversary
This year, in addition, the festival regains category email list presence after celebrating two editions online due to the pandemic. And on the occasion of its 25th anniversary. It has announced the institution of the Latin Talent Hall of Honor to highlight the professionals who throughout their careers have been recognized in El Ojo for their contribution to the marketing and advertising industry. and the art of communication. Marcello Serpa . One of the most important and recognized publicists in the Latin creative industry, has been the first person to enter this select place. The reason is that he took the Alma BBDO agency to the top of the creative world. After sharing his vision in one of the festival’s conferences. He will be honored at the first day’s awards gala this Wednesday.
The award winners will be announced at the different galas
These days, El Ojo de Iberoamérica EA Leads will recognize the best works of the region in three awards galas. These are the categories that will distribute metals to the most outstanding projects: El Ojo Film, El Ojo Gráfica, El Ojo Radio & Audio, El Ojo Vía Pública, El Ojo Digital & Social. TEl Ojo Media, El Ojo Directo, El Ojo Experience of Brand & Activation, El Ojo PR, El Ojo Design. Ojo Sustainable, El Ojo Sports, El Ojo Content, Tercer Ojo, El Ojo Innovation, El Ojo Creative Data. El Ojo Efficiency, El Ojo Best Latin Idea for the World, El Ojo Audiovisual Production, El Ojo Young Filmmakers, El Ojo Audio & Sound Production, El Ojo Graphic Production. PEl Ojo +Women (Creatives and Filmmakers). El Ojo will also present the Performance of the Year award for Ibero-America in the categories Best Agency.
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