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Branding and brand positioning

Oct 5, 2023 ejkcr 0 Comment

Many times we talk about branding and positioning as synonyms. But in reality there is a difference between them , branding is the process of giving visibility. To a brand and positioning is the result of that process . But in most cases they can be used interchangeably. What can be a little confusing when talking about the topic is the concept of place, since we are talking about spaces. Virtual and physical, so we can also talk about points of contact .

Let's define Branding

Branding is a type of marketing that requires Email Leads advanced understanding. Since encompassing the concept “memorable” is not so simple. It is much easier to understand a disclosure of a. Specific product benefit than a brand experience . And that’s the trick! Branding is not intended to be understood literally, but rather to generate sensations associated with a visual identity. Its importance lies in the fact that. Branding is omnipresence, the surprising spark that unleashes the desire, to be invisible and appear only to add value or to solve problems.

Types of brand positioning

What differentiates us is quality; when they EA Leads remember us, an emotion of refinement and exclusivity is triggered in our clients. The prestige, the power. The participation of a select group of people generates an acceptance of a very high price and a cost-benefit relationship of the type. It is expensive and it is for few! A good example is Rolex, which is in 3rd place in The Global RepTtrak. Ranking of the 100 companies with the best reputation in the world – after having led it for four years.

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How to consolidate the strength of your company in the consumer market

Oct 5, 2023 ejkcr 0 Comment

This is a factor aligned with Branding. Which reinforces the corporate identity and makes the entrepreneurship increasingly viable and prone to growth. The spaces for which companies compete are on several levels, not only in advertising or in the market, they are also in your mind. Brands want to get a place in your thoughts to provoke shocks. Of happiness every time you remember them. That is a fundamental concept when we talk about brand positioning. Due to its relevance in today’s competitive markets. Today we want to fully explore this key concept.

What is brand positioning

Genius and guru of modern Marketing. And czar of innovative Email Database business processes, are some very good descriptions for Philip Kotler , who also gave us a very good concept of brand positioning. According to Kotler, defender and disseminator of concepts such as the 4 P’s of Marketing , positioning consists of designing the commercial offer in such a way that it occupies a precious place in the minds of consumers.

Positioning vs brand recognition

This unequivocally reflects the difference EA Leads between positioning and brand recognition, also known as Brand Awareness . And positioning is a comprehensive concept, which is related to the level of sales, market share, frequency of use of products or services, positive user evaluation and strength and leadership in general . Within these aspects we also find brand recognition, that is, how well known it is to consumers and how much they know about it. Which shows that Brand Awareness is simply one of the aspects of positioning.

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What should you consider when using this strategy

Oct 5, 2023 ejkcr 0 Comment

As in any digital strategy, it is necessary to maintain a consumer-oriented approach. A commitment to promoting better product experiences should be part of the company culture. To do this, development teams must have adequate tools to analyze user behavior. Without an investment in analytics, it is not possible to fully realize the potential of your product. Based on the data available in the intelligence reports, it is possible to make the necessary changes to improve the way users interact with the product. In this process.

Fitness for purpose

When developing your PX strategy, it is important to Job Function Email List consider fit for purpose, that is, whether the product has the necessary features to meet user needs. Sensory design Sensory design refers to how the product attracts the consumer, whether through its visual, tactile, sound, etc. appearance. Usability The greater the usability of the product, the more satisfied the consumer will be. This factor refers to the ease that the user finds when using the product.

How are other brands using the PX

Now that you understand what EA Leads product experience is. Its importance, and what you should consider when implementing your strategy, let’s look at some practical examples. One of the main concerns of e-commerce customers is regret after making a purchase. With this in mind, L’oreal’s PX team has developed a creative way to deal with the situation. They have designed software that allows potential customers to try products before purchasing; all in a completely virtual way. How does it work? Through an interactive platform based on artificial intelligence principles.

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Linkedin marketing what should you know?

Aug 27, 2023 ejkcr 0 Comment

Are you sure that your company is effectively using the benefits of linkedin marketing? Linkedin is one of the fastest growing social networks, connecting more than 575 million professionals from various fields worldwide. This is a really great place to represent your company or brand. It is for this reason that in this article we will look at all the nuances that you should think about when it comes to marketing your company on the linkedin platform. Using our tips, you will become more visible to other linkedin users, increase their activity and have more traffic to other social network accounts, the company’s website. Creation of a linkedin page for business an optimized

Linkedin account is one of the most important

Steps without which it is not worth starting any other steps on the linkedin platform. It is very important to understand that a properly organized and Insurance Email List optimized linkedin profile (both personal and corporate) will ensure that potential clients will find you easily. A significant number of business owners represent their company using personal linkedin accounts. Few people know that linkedin also allows you to have company pages, which take just a few minutes to create. You can create a linkedin page for your business by clicking here . In the link that opens, click create a company page and select the size of the company/type of company you have.

Fill in all the required information

Don’t forget to upload the company logo, the recommended size of which is 300 x 300 px . After creating the page, you will also be able to upload a cover photo, which should be 1536 x 768 px in size. We recommend not skipping this step, as business pages with both profile and cover photos get 5x more traffic than those without. Linkedin company description EA Leads every company’s linkedin page must have a description. Currently, the linkedin platform allows you to post descriptions with a maximum of 2000 characters. In the description, provide more detailed information about the company itself, the field in which you specialize and why potential customers should contact you.

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Linkedin marketing what should you know?

Aug 26, 2023 ejkcr 0 Comment

Are you sure that your company is effectively using the benefits of linkedin marketing? Linkedin is one of the fastest growing social networks, connecting more than 575 million professionals from various fields worldwide. This is a really great place to represent your company or brand. It is for this reason that in this article we will look at all the nuances that you should think about when it comes to marketing your company on the linkedin platform. Using our tips, you will become more visible to other linkedin users, increase their activity and have more traffic to other social network accounts, the company’s website. Creation of a linkedin page for business an optimized

Linkedin account is one of the most important

Steps without which it is not worth starting any other steps on the linkedin platform. It is very important to understand that a properly organized and Insurance Email List optimized linkedin profile (both personal and corporate) will ensure that potential clients will find you easily. A significant number of business owners represent their company using personal linkedin accounts. Few people know that linkedin also allows you to have company pages, which take just a few minutes to create. You can create a linkedin page for your business by clicking here . In the link that opens, click create a company page and select the size of the company/type of company you have.

Fill in all the required information

Don’t forget to upload the company logo, the recommended size of which is 300 x 300 px . After creating the page, you will also be able to upload a cover photo, which should be 1536 x 768 px in size. We recommend not skipping this step, as business pages with both profile and cover photos get 5x more traffic than those without. Linkedin company description EA Leads every company’s linkedin page must have a description. Currently, the linkedin platform allows you to post descriptions with a maximum of 2000 characters. In the description, provide more detailed information about the company itself, the field in which you specialize and why potential customers should contact you.