When you finish your story add a Call to Action

 Why is a professional and engaging “About Me” so important? Apart from what was mentioned above, another point to highlight about the importance of this page is that, after reading an “about me” that impacts them, the user usually to obtain more information. If you have an optimized. Professional and purposeful “who I am”, you will have left a CTA. That redirects that user to your services or contact page. And that is where the potential client decides. Whether to hire your services or not.If the person reading your story identifies with it, do not doubt that they will contact you.

When you redirects 

Therefore, I think it is a page of great email leads importance for your personal strategy and project . I know that we are too lazy to optimize this page because we think it is a waste of time. If people want, they will ask you for more information. But it’s not like that. I’ll tell you my example. Before I had the current “about me” page, I had one with 300 words (more or less), more similar to my resume , all very summarized and without chicha. What was happening? Well, the permanence rate on that page was 10-15 seconds on average. And worse, I barely received any emails regarding my services.People are not looking for perfect professionals, they want to reflect on your story. They want to find a point of connection, someone who understands their problems and needs. 

Personal Brand

Can be very important to enhance our Personal EA Leads Brand, and at the same time it is very necessary to generate trust, closeness and transmit credibility to our professional profile and with it, achieve greater effectiveness. People are tired of reaching websites that are copies of copies. Everything too professional and repetitive. If you want to create something unique, that transmits your essence and creates an emotional connection with your readers, the best thing you can do is tell your Storytelling. Our transformation as a professional. If you also add a video so they can see you in action much better.

Copywriting Guide: 15 steps to write well on your website

Copywriting Guide: 15 steps to write well on your website. If you are not yet familiar with the concept of copywriting, I will describe it to you in a few words. It is about writing persuasive texts with a clear objective: to attract the reader’s attention with a final purpose. Here you will find 15 recommendations to achieve it. I hope you find them useful. It is nothing new and you just have to listen to the radio or turn on the television to discover examples of traditional copywriting. As Polikoff said, “copy is a direct conversation with the consumer,” and a copywriter is nothing more than a good salesperson behind a computer. Imagine that your project has the website of your dreams.

Less hyperbole and adjectives

 Less hyperbole and adjectives. A very common mistake is to fill your texts with adjectives and hyperbole. Everything is wonderful, fantastic and unique. I can tell you that they email leads  will be of no use if what you want is to sell. If you say that your product is the best on the market, the first thing your reader will think while reading is: WHY? That is precisely what you must explain. Convince him. Use action verbs vs. adjectives and your texts will gain credibility.

Long or short copy

Long or short copy. What we don’t want is for our potential clients to feel like they are wasting their time when reading a sales letter or a section of our website. After five years working as a copywriter for very different projects, I can tell you that there is no single way to write copy and that the last thing you should do is use the same formulas EA Leads for all your products. Selling a shampoo against hair loss is not the same as selling a book on coaching. Surely someone who suffers from alopecia will be in a hurry to buy the first thing.

Branding and brand positioning

Many times we talk about branding and positioning as synonyms. But in reality there is a difference between them , branding is the process of giving visibility. To a brand and positioning is the result of that process . But in most cases they can be used interchangeably. What can be a little confusing when talking about the topic is the concept of place, since we are talking about spaces. Virtual and physical, so we can also talk about points of contact .

Let's define Branding

Branding is a type of marketing that requires Email Leads advanced understanding. Since encompassing the concept “memorable” is not so simple. It is much easier to understand a disclosure of a. Specific product benefit than a brand experience . And that’s the trick! Branding is not intended to be understood literally, but rather to generate sensations associated with a visual identity. Its importance lies in the fact that. Branding is omnipresence, the surprising spark that unleashes the desire, to be invisible and appear only to add value or to solve problems. 

Types of brand positioning

What differentiates us is quality; when they EA Leads remember us, an emotion of refinement and exclusivity is triggered in our clients. The prestige, the power. The participation of a select group of people generates an acceptance of a very high price and a cost-benefit relationship of the type. It is expensive and it is for few! A good example is Rolex, which is in 3rd place in The Global RepTtrak. Ranking of the 100 companies with the best reputation in the world – after having led it for four years.