Copywriting Guide: 15 steps to write well on your website. If you are not yet familiar with the concept of copywriting, I will describe it to you in a few words. It is about writing persuasive texts with a clear objective: to attract the reader’s attention with a final purpose. Here you will find 15 recommendations to achieve it. I hope you find them useful. It is nothing new and you just have to listen to the radio or turn on the television to discover examples of traditional copywriting. As Polikoff said, “copy is a direct conversation with the consumer,” and a copywriter is nothing more than a good salesperson behind a computer. Imagine that your project has the website of your dreams.
Less hyperbole and adjectives
Less hyperbole and adjectives. A very common mistake is to fill your texts with adjectives and hyperbole. Everything is wonderful, fantastic and unique. I can tell you that they email leads will be of no use if what you want is to sell. If you say that your product is the best on the market, the first thing your reader will think while reading is: WHY? That is precisely what you must explain. Convince him. Use action verbs vs. adjectives and your texts will gain credibility.
Long or short copy
Long or short copy. What we don’t want is for our potential clients to feel like they are wasting their time when reading a sales letter or a section of our website. After five years working as a copywriter for very different projects, I can tell you that there is no single way to write copy and that the last thing you should do is use the same formulas EA Leads for all your products. Selling a shampoo against hair loss is not the same as selling a book on coaching. Surely someone who suffers from alopecia will be in a hurry to buy the first thing.
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