Up to 98% of all the text messages get opened while emails are very statured, and their open rate hovers around 22% – 34% on average.
People usually open the emails anywhere between four and 24 hours after receiving them. Many go unread or often end up in spam folders. While all the texts sent are read in the first 5 minutes.
Take a moment and check your phone right now. How many messages in your texting app are unread now? You know the answer! Now check how many emails in your inbox are unread right now? We know you don’t have enough time to count that.
2. Click-Through rates
The click-through rate for the text message is about 36% versus only 6% for email. CTR: A hyperlink embedded in the body of a text message or email.
The Click-through rate depends on Spain Phone Number Data how well you craft your email and call to action. A good call-to-action should give customers the reasons to click the hyperlink.
3. Response rates
The ultimate measure of success is the response rate and conversions. Response rate is when a person clicks through and responds to the CTA. The engagement rate with SMS is six to eight times higher than the email campaigns.
SMS marketing programs frequently require the recipient’s consent; it makes getting the response much more likely.
The differentiator of SMS marketing vs. email marketing is the length of the message. Text messages are only limited to 160 char. It encourages you to focus on what is vital, and the reader Azerbaijan Phone Number List spends less time going through it.
4. Deliverability rate
More than 270 billion emails are sent every day, but 50% of them end up in spam. A millennial person receives 70 messages a day, and users get text notifications right away.
With SMS, you get right in front of the customer’s eyes. You can interact with the text message right then and there. The deliverability rates are over 90%.
When using SMS marketing, there are fewer deliverability issues like bounced emails or ending up in spam folders. The internet service providers also limit the number of emails being sent.
5. Cost
When it comes to SMS marketing vs. email marketing, the cost is another factor to consider. It is way cheaper to send an email campaign than SMS.
SMS marketing is also getting cheaper day by day. Nowadays, it costs only a cent to send a text message. SMS guarantees your message will reach the customers, and they will see it. In short, SMS marketing is worth the money.
