Every user who uses the Internet has certainly at least once encountered a situation when, after visiting a website, he was greeted with an informational message about cookies operating on the website . The truth is that the use of cookies on the website and the privacy policy have been discussed for several years, but as practice shows that many websites, e-mail shop owners are still relatively dismissive of the obligation to notify about the use of cookies. The General Data Protection Regulation, or GDPR for short, entered into force on ) significantly improved this situation. The cookie policy has become much stricter in accordance with the established EU regulations. Companies and various organizations that ignore the requirements of the GDPR may receive considerable monetary sanctions.
What are cookies and why are they needed
Cookies are small text documents with unique identification numbers . Cookies are sent when you visit the website and are stored on your computer’s hard drive. As we have already mentioned, cookies are stored on the user’s hard drive from the first moment when one or another website is visited. Later, these files are used as an identification tool to Austria Business Fax List recognize website visitors. The main function of cookies is to help identify the website visitor, monitor and evaluate his actions during the visit. Cookies and digital marketing are simply inseparable these days. Cookies on the website not only help to recognize new and existing visitors, but also remember information about the actions performed by the visitor.
The selected language, saved various settings
This helps improve the user experience and predict what might be of interest to the visitor himself. Although this is a really convenient, time-saving solution, at the same time, there are more and more discussions about privacy issues. The biggest concern is that, most of the time, the website visitor is not even warned about the cookies used and their purpose EA Leads on the website. There is also a great lack of information on what user-generated data will be collected and stored. It is very important to mention that any user must be informed about the cookies used on the website and have a full right to refuse them. These GDPR requirements are rarely met in reality. Although the General Data Protection Regulation entered into force in May 2018, hundreds of Lithuanian companies and organizations still have not properly dealt with all issues related to cookies and privacy policy.
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