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The point is as we are talking about intangible

Oct 5, 2023 ejkcr 0 Comment

But it can bring brand results. So, if your segment is relat to entertainment and/or products with a short sales cycle, it is possible to invest in social networks to generate sales. But if that’s not your case, getting on social mia will probably bring a return in engagement and branding, and your company will ne the other actions describ here (performance-orient) to bring in sales. 7.4. How to measure the result: Like other digital tools, social networks typically offer a lot of data that can be monitor: likes; comments; shares; engagement; relevance; among others. The point is, as we are talking about intangible aspects, each company nes to establish its priority and how to measure it.

How to measure the result Like other digital

But it can bring brand results. So, if your segment is relat to entertainment and/or products with a short sales cycle, it is possible to invest in social networks to generate sales. But if that’s not your case, getting on social mia will probably bring a return in engagement and branding, and your company will ne the other actions describ here (performance-orient) to bring in sales. 7.4. How to measure the result: Like other digital tools, social networks typically offer a lot of data Latest database that can be monitor: likes; comments; shares; engagement; relevance; among others. The point is, as we are talking about intangible aspects, each company nes to establish its priority and how to measure it.

For example if the objective is to stay in the minds

The big problem is that today email marketing is an analogue of street leafleting. It’s cheap, it’s easy to do and it takes no effort to get start. This causes most companies to rely on inefficient strategies, such as: buy email bases; send the same email to the entire base; send emails in image format; not working well with the email title; not measuring email performance; send without a reply contact. In other words, if your company has a segment ( and well segment ) email base, it is not difficult to do a good job of email marketing. Just focus on your user and you will have good results. 8.2. What is the objective: Email actions typically have two objectives: sales; relationship. Sales work involves EA Leads sending emails to people who can buy more or who haven’t purchas yet. Note that this requires a good amount of segmentation work.

Special Database

And as they are in an entertainment context

Oct 5, 2023 ejkcr 0 Comment

In any case, it is crucial to establish the reason why people use social networks , and how this can be a barrier and/or make it difficult for some companies to enter this field. Users of Facebook.Instagram and the like use these channels primarily for entertainment, to connect with friends and sometimes with companies. But the watchword is engagement. They are not there looking for products, they are relaxing and wanting to know what’s new from the people they know. 7.2. What is the objective: Can promoting your company on social mia work? Maybe yes. But there are caveats. First of all, it is necessary to separate two common contexts: advertise on social networks; disseminate content on social networks. Advertising on social networks, in our opinion, is the same logic as sponsor links. You are targeting, creating ads and chasing conversions. Of course, this approach is closer to interruption.

They will listen to you if you focus more on

That generates engagement. And as they are in an entertainment context, there is no point saying that your product is wonderful or that it is on sale. They will listen to you if you focus more on relationships and try to discuss their pain. Still, the result your company will achieve if it connects with the user is a like, a share or a comment. In other words, engagement metrics. So, for most companies, investment in social networks is the opposite of that in sponsor links. You new database marketing (unlike Google, where the person says what they want), but in practice your company is advertising , paying per click. Content dissemination is different.

You marketing unlike Google dissemination is different

What will be attempt here is to produce material that wins people over.won’t bring visits and leads: you will bring engagement and brand return. 7.3. When to invest: There are inde segments where sales-orient work on social networks is very powerful. This is more common in B2C and retail businesses, such as clothing stores, personal trainers, healthcare professionals, beauty professionals, etc. These are organizations whose product is very close to the entertainment context . And for that reason, connecting with the person using Instagram on your cell EA Leads phone is easier. But when we talk about B2B or even B2C businesses with more complex sales or not link to entertainment, the social network is unlikely to bring sales results.

Special Database

Therefore we do not see investment in content dissociat

Oct 5, 2023 ejkcr 0 Comment

Therefore we do not see investment in content dissociat from the SEO discipline. So, if the company wants to have positions on Google, organic visits and organic opportunities, it nes to invest in content marketing. But this nes to be done in a broader approach, where content production is a pillar of SEO , and not just the creation of materials without considering improving the site and gaining external links. 6.4. How to measure the result: Following the reasoning we explain, measuring investment in texts, images and videos would not deviate from the same SEO indicators. However, it is possible to consider micro indicators, in order to potentially optimize content over time to generate more organic hits and more performance: impressions of content in searches; content position in searches.

Where content production is a pillar

Therefore we do not see investment in content dissociat from the SEO discipline. So, if the company wants to have positions on Google, organic visits and organic opportunities, it nes to invest in content marketing. But this nes to be done in a broader approach, where content production is a pillar of SEO , and not just the creation of materials without considering improving the site and gaining external links. 6.4. How to measure the result: Following the reasoning we explain, measuring investment in texts, images and videos would not deviate from the same SEO indicators. However, it is possible to new data consider micro indicators, in order to potentially optimize content over time to generate more organic hits and more performance: impressions of content in searches; content position in searches.

Channels such as Facebook

Click rate; content conversions; bounce rate; time on page. Leaving the micro, we return to the broader numbers, which would be organic traffic and organic leads. 7. Social networks Social mia 7.1. What is it: Social networks are extremely popular and ne little explanation. Channels such as Facebook, Instagram, Twitter, Whatsapp are already part of everyone’s daily life, regardless of age, income or social class. In the context of digital marketing, however, social mia appears as a great potential opportunity for companies. Why? Because people use it . They spend many hours on these EA Leads channels. And everyone who sells something wants to be in this environment and try to show their products to these potential customers.