In any case, it is crucial to establish the reason why people use social networks , and how this can be a barrier and/or make it difficult for some companies to enter this field. Users of Facebook.Instagram and the like use these channels primarily for entertainment, to connect with friends and sometimes with companies. But the watchword is engagement. They are not there looking for products, they are relaxing and wanting to know what’s new from the people they know. 7.2. What is the objective: Can promoting your company on social mia work? Maybe yes. But there are caveats. First of all, it is necessary to separate two common contexts: advertise on social networks; disseminate content on social networks. Advertising on social networks, in our opinion, is the same logic as sponsor links. You are targeting, creating ads and chasing conversions. Of course, this approach is closer to interruption.
They will listen to you if you focus more on
That generates engagement. And as they are in an entertainment context, there is no point saying that your product is wonderful or that it is on sale. They will listen to you if you focus more on relationships and try to discuss their pain. Still, the result your company will achieve if it connects with the user is a like, a share or a comment. In other words, engagement metrics. So, for most companies, investment in social networks is the opposite of that in sponsor links. You new database marketing (unlike Google, where the person says what they want), but in practice your company is advertising , paying per click. Content dissemination is different.
You marketing unlike Google dissemination is different
What will be attempt here is to produce material that wins people over.won’t bring visits and leads: you will bring engagement and brand return. 7.3. When to invest: There are inde segments where sales-orient work on social networks is very powerful. This is more common in B2C and retail businesses, such as clothing stores, personal trainers, healthcare professionals, beauty professionals, etc. These are organizations whose product is very close to the entertainment context . And for that reason, connecting with the person using Instagram on your cell EA Leads phone is easier. But when we talk about B2B or even B2C businesses with more complex sales or not link to entertainment, the social network is unlikely to bring sales results.
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