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What it is and how to develop yours

Oct 8, 2023 ejkcr 0 Comment

The personal brand is the perception that third parties have of you in the field of business and that allows them to recognize you in any context. Associated with products or services. It is your business identity. Starting your own business from scratch may seem like a very big step for beginner entrepreneurs who. When faced with the first What it is difficulties, give up. Of course there will be some obstacles, but the good news is that it is possible to overcome them and take a few steps towards success. To achieve this. It is necessary that you develop your personal brand on the internet, since it is an essential strategy for you to distinguish yourself in the market and get many clients. Plus, let’s be honest: the recipe is simple, but the path can be challenging.

What is personal branding

The personal brand is the image that other people receive. Of you and that makes you have more or less opportunities in a sector or industry, as well company data as recognition from peers and audiences. According to Vilma Núñez, one of the greatest specialists on the subject in the Hispanic market, during her speech at the FIRE Festival 2023, “your personal brand is a business” and even a hobby can become a means of connecting with your audience and strengthening the personal brand. For your personal brand to be relevant in a niche, it is essential to promote it through personal branding actions , so that you are recognized as you want.

Why is it important to develop a personal brand?

There are many reasons to create and maintain a strong personal brand, including: 1. Recognition Become an authority in your market niche and impact the What it is lives and decisions of other human beings. 2. Positioning Whether your goal is to become an EA Leads influencer or not, your personal brand will help you be recognized for who you are and what you know how to do. If you achieve this, people will know your skills and talents and will have you in their minds before making a decision.

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How to do responsible marketing for this audience

Oct 8, 2023 ejkcr 0 Comment

Advertisements for children are messages whose objective is to generate interest in a product or service focused on children . Therefore, creating this type of advertising requires ethics and responsibility. According to Unicef data. “In Mexico, 50% of girls and boys between 6 and 11 years old are Internet or computer users and in the case of adolescents between 12 and 17 years old. Between 80 and 94% use internet or a computer.” So, it is an attractive niche for those who want to create digital or physical products for this audience. When it comes to young people, selling cannot be the only objective. Ethics are necessary in advertising for children . If you apply it, it will give you a great plus of social responsibility .

How to understand advertising aimed at children

Infants are impressionable, in general, they tend to believe everything they see and hear. Make decisions impulsively and How to do feel attracted to anything that is fashionable. If we add to this the fact that they were born in the digital. Age and are constantly exposed to screens, everything becomes more evident. So, it is a shared responsibility to regulate the ads that children consume .

On the one hand, brands must have policies executive data governing how they communicate with children to ensure that their rights are not violated. On the other hand, the State and institutions are obliged to establish regulations on advertising for children . In Mexico, for example, the Federal Consumer Protection Law (LFPC) in its article 76. Provides that “Digital Advertising for Boys and Girls should not directly incite them to purchase a product or service, exploiting their inexperience, immaturity or credulity.

Responsible Marketing Principles for Children How to do

As we have already mentioned, advertising for children must be respectful and ethical. In order to protect children from deception and ensure that the experience with the brand is satisfactory. The golden rule is to avoid lies and promote positive values, since creating advertising for children requires a series of guidelines that we explain below.

Age-appropriate content Have you noticed that EA Leads cartoons indicate the appropriate age to watch them? In other words, they are classified. The same goes for advertising. It happens that children are in full emotional and cognitive development, so it is the responsibility of adults to guarantee this process as best as possible.

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Learn to create texts that sell

Oct 8, 2023 ejkcr 0 Comment

Copywriting is the skill of writing persuasive texts with the aim of convincing the audience to buy a certain product or service, or take another action such as visiting a website, participating in an event or downloading free material. To give you an idea of the importance of copy in sales strategies, there are professionals dedicated entirely to that function: copywriters . Therefore, if you have your own business, it is essential that you know what copywriting is and how to use it correctly to obtain the results you expect. If you still don’t know, don’t worry because in this post we are going to explain it to you, in addition to sharing some tips from one of the greatest specialists on the subject in all of Brazil. Stay with us until the end!

What is copywriting

It’s common for people to get confused when it comes to differentiating copywriting, content marketing , and copywriting. After all, in all three cases there is production of texts for brands , right? What differentiates these techniques are the objectives and executive email list instruments Learn to used to achieve them. Copywriting works with a strong search for the needs of buyers and with performance analysis of various details of the text, to get the reader to perform a certain action in the short term. With good copywriting, it is possible to create ads capable of generating immediate sales, which also allows you to easily measure the effectiveness of your messages.

When to use copywriting techniques Learn to

Unlike what many people think, copywriting is a very old technique, used by various companies long before the Internet became popular. And despite sharing similarities with content marketing, copy materials found their first big space in the United States with direct marketing . Imagine a time when sending sales letters (direct mail) to consumers was common.

The professional responsible for writing those letters needed. To create material interesting enough to attract more buyers and cover the costs of sending EA Leads hundreds, thousands. And even millions of letters. That need transformed the text into a sales tool and, today, to Learn to achieve a positive ROI in internet campaigns, it is necessary to have the same thought. Therefore, it is important to use copywriting techniques in all interaction processes between the brand and the customer.