How Companies And Brands Make Money And Visibility

Tik Tok is a video platform for the mobile environment, widely used by young users who like to create and develop videos with dances, choreography, animations, among other formats for personal, family and network entertainment.

It is a Chinese social network that saw its user base grow during the pandemic. It also made headlines when several of its users and K-pop fans signed up to attend a rally for the candidate for re-election to the US government, current President Donald Trump, and did not attend, resulting in a much smaller number of people than expected at the rally in Oklahoma City, as reported by several US and other media outlets in June 2020.

But TikTok’s growth didn’t just happen because it became a tool

for young people to interact with each other during the pandemic around the world.

On TikTok, 65% of Brazilians are women. Interactions happen mainly through the use of hashtags and challenges, which can be organic or created by brands. Even though the audience is largely made up of children and teenagers, several companies and brands saw a new opportunity to advertise and promote themselves by creating funny videos. Brands such as Coca-Cola, Nike, Disney and Kitkat already create exclusive content to promote their brands on TikTok.

In mid-2020 – at the beginning of the pandemic – TikTok launched TikTok Ads on its platform, which is an Pakistan Mobile Number List exclusive platform for the app to create promotional videos and banners. Like other networks, advertisers can segment videos and define their target audience, positioning, and other features that make the social network in app format very appealing to entrepreneurs.

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Brazilian companies and brands have already discovered the oasis that can be advertising on TikTok

after all it is a growing social network, with young users and the potential to start consuming their product and brand, thus moving away from conventional social network formats such as Twitter, Facebook and Instagram itself and focusing on the production of Bahamas Phone Number List audiovisual content, seeking inspiration and creativity for the construction of videos, to become funny, friendly and attractive to users.

The success is so great that other networks have integrated Tik Tok content to be able to ride the same wave of success and growth, making it possible to create hybrid content for YouTube, Instagram and other networks.

The modern entrepreneur needs to learn how to deal with Tik Tok and evaluate its use to promote their brand and product, making themselves visible and apparent to this new market that the application has created.

Investing in new formats means being a pioneer and innovator in the market. Try the app and take your brand and product too!