5 Prospecting Emails for Complex Products/Services

In the previous post I talked about some tools for a modern prospecting strategy . At the heart of this entire strategy is email, or more precisely, email sequences . These email sequences are a productivity tool for the sales force – sales automation .

If your business sells complex products/services, the key question is: “How can I effectively engage prospects with my complex product/service?” Anyone who has worked with business growth knows how difficult it is to translate a complicated decision into straightforward, easy-to-read messages.

To do this, I’ll show you how to create a sequence of five simple emails that can be adapted to your product or service, technical or complex.

As we saw in the previous post, the first thing to do is define who you want to speak to in this sequence, then create the five email templates using a language that best adapts to the client character you want to work with.

To understand the importance of this method, keep two facts in mind:

The average worker spends 26% of their time on email.
Any method that serves to reduce this increases productivity.
Another thing to keep in mind is that the prospect will only receive the next email in the sequence if they do not respond to the previous one or schedule a meeting. Therefore, make sure that the tone of the emails is progressively more direct than the previous one, because as you send each one, you have less to lose.

For example, if you’re selling email Indonesia Mobile Number List security services to IT professionals, your prospecting email sequence might be formatted like this:

Email Subject 1: [First Name] Is Your Email Really Secure?
Email Subject 2: Email attachments carry 2/3 of malware, want to know why?
Email Subject 3: [First Name], Concerned about the Rise of Cybersecurity?
Email Subject 4: [First Name], am I mistaken about your security goals?
Email Subject 5: I won’t bother [First Name] anymore, but first… some free resources
As for the spacing between these emails, according to data from HubSpot , the “sweet spot” is two days apart. Not too aggressive that it scares customers away, nor too spaced out that it loses interest. It also leads much more quickly to a “No” (if there is one) than a less aggressive strategy.

Once you’ve written the five templates above, the next step is to put them in a sequence two days apart. You may choose to have the meeting link placed very clearly in the content, giving the prospect an obvious path to the calendar and the next qualifying question.

Phone Number List

The First Email

Your first email to a new prospect should always Bahamas Phone Number List be more formal than your follow-up messages, but above all, you don’t want to sound like a machine. My suggestion is to ask a general question about what they (or companies like them) are doing. Then, get into your subject line. Show that you respect their time and that it will be easy to work with them and move forward with them. Explain in 2-4 easy-to-describe and understandable points.

Hello [First Name] ,

How is it going?

I’m reaching out to you because we’re offering free email security trials, and I thought you might find it interesting for the “COMPANY”.

These sessions usually take place as follows:

– A brief audit of your current email security system
– Best practices to prevent attacks such as phishing, ransomware…
– Strategies to help improve your control over Cybersecurity

Is there any interest on your part? If so, feel free to suggest two alternative dates this week, or perhaps better yet, you can schedule with me here: «LINK TO CALENDAR».

All the best,

2) The one-line follow-up email
Have you still not heard back after three days? Send a simple follow-up asking the prospect if they read the first email. Keeping the email short and vague encourages the prospect to search their inbox for the first email. Chances are, when they find it, they’ll read it more carefully than they did the first time.

I have great expectations for our contact.