What network am I advertising on?
To begin investigating the “why I am not getting conversions on Google Ads” , we first have to find out which network is being advertised on and how that network is being managed.
Your campaign network – There are different types of advertising networks in Google Ads:
Search Network
shopping
Display Network
Video
Discovery
Initially, we encourage you to run campaigns on Bulgaria Mobile Number List the Search Network , without Display targeting, so that you only spend when the user searches for your relevant terms. This will help you capture the highest quality traffic, the closest to the moment of conversion, and therefore it will be easier for you to boost conversions.
Search Network
How can I find out why I’m not getting conversions on Google Ads? To find out if we’re doing things “right” on the search network, we need to review the following points.
Keywords : Select the terms that are most relevant to your business and use slightly narrower keyword matches (phrase or exact), at least until you can understand which terms perform better and which perform worse. To find the best keywords, you have the Google Keyword Planner at your disposal .
Bidding strategy : Start by using a strategy that matches your goals. We recommend starting with a manual CPC strategy to have more control over your bids and the keywords you want to promote. You can find more information here . You can then move on to automated bidding strategies,
Such as maximizing conversions or tCPA
Set up conversion tracking : This is vital, regardless of the business, vertical Austria Phone Number List or market: it will give us the information to be able to optimize and understand the profitability of our investment in Google Ads. By setting up conversion tracking.
It may seem complicated at first, but with Google Tag Manager or working with events per landing page, this conversion measurement is much simpler. Even so, if you don’t feel capable of doing it yourself, hire someone who can help you: this is one of the things where it is definitely worth investing.
Review on Google Ads
Are you still asking yourself the question “Why am I not getting conversions on Google Ads” ?
Don’t worry, we are here to help you. We will see where and how to check all the points mentioned, don’t worry, we will show you the directions to get to each one.
Keywords
Keywords in use: From the main Google Ads view > View campaigns > Campaigns > “Desired campaign” > Ad groups > “Desired ad group” > Keywords
get conversions on google ads
Bidding strategy
Bidding strategy in use: From the Google Ads main view > View campaigns > “Desired campaign” > Settings > Bid.
Once you’ve reached this point, you can select the bidding strategy that best suits your needs and strategies.
Which bidding strategy is best in Google Ads?
