7 Steps to Building a Successful Marketing Strategy

7 Steps to Building a Successful Marketing Strategy. There we will explore the key steps to follow to create a competitive and well-researched marketing strategy to create a solid marketing plan for your business.

Developing an effective marketing strategy is the driving force behind any successful and competitive business.

Since the terms can sometimes be confused, let’s first clarify what a marketing strategy is. It is an organization’s overall plan to define its market and products and then how it will communicate to attract its customers by communicating the advantages of its activity and its main differentiating factors. We will talk here about the acquisition part of your marketing strategy whose operational theater is largely located on digital channels.

It is the overall vision of the company

that inspires the marketing plan, which answers the essential question: what tactics will you use to achieve your objectives and bring your strategy to life?

To help you develop a great action plan, you first need to make sure you’ve ticked all the boxes when developing your marketing strategy. So, we’ve put together a list of seven practical action points to pay attention to when doing your research.

1. Perform a SWOT analysis

Start by conducting a SWOT analysis to identify your business’s strengths, weaknesses, opportunities, and threats.

This is actually a fun team exercise, vital to your planning process as it will in one way or another inform all the key steps outlined below. To avoid bias and cover different perspectives, involve as many colleagues as possible.

By having a clear vision of what you do best, the areas in which you need to improve, and by identifying the external factors that motivate your business or, on the contrary, the factors that can put it at risk, you will have the tools necessary to develop a well-informed marketing strategy.

2. Determine the value proposition

A great marketing strategy stems from which summarizes its core strengths (identified in the SWOT analysis) and its differentiators from competitors, rather than being created from scratch.

Determining your value proposition is probably the step you should invest the most time and resources in, as it is one of the most important conversion factors and what could make the difference in closing your sale.

Businesses can contact specific audiences

Customized messages by using an industry email list, which is an effective tool for targeted marketing. Businesses may industry email list mprove engagement and conversion rates by segmenting contacts according to industry, interests, and behavior. This technique is crucial for successful digital marketing strategies since it not only increases brand visibility but also strengthens consumer interactions.

Start by identifying the key customer benefits and value your products/services bring to the customer, then describe the key differentiators.

The best value propositions are clear, direct, and focused on solving customer problems.

3. Determine the objectives of the marketing strategy

Organizations define and communicate their goals using objectives.

Objectives specify measurable results that will be achieved within a given time frame and they help individuals evaluate the success and effectiveness of a particular marketing strategy.

They help marketers align expectations and plans, coordinate efforts, and hold teams accountable for delivering results.

When setting your key goals (3-5), make sure they meet the following criteria: they are specific, measurable, and time-bound.

Re-evaluate them every six months, make changes if necessary, and use them to measure success.

4. Understand your customers

Integrate your customers’ needs and seek to solve their problems through your marketing strategy, you must first understand them thoroughly.

In marketing, the notion of “customer centricity”—a strategy aimed at fundamentally aligning a company’s products and services with the wants and needs of its most valuable customers—has been the subject of much discussion and much writing.

Their quest to know them

Marketers have begun to rely less on traditional market research methods, such as surveys or focus groups, and to pay more attention to intelligent online platforms and tools that tell them everything about their customers’ demographics, online behaviors and conversations.

5. Define your buyer personas

Buyer  are fictional, generalized representations of your ideal customers. They help marketers better understand and connect with customers as real humans.

The process of creating buyer personas involves collecting information from different platforms, such as website analytics, social media channels, customer reviews, as well as real-life conversations with prospects and customers.

When researching and creating personas, look at their psychological profile, problems, preferences, demographics etc. and from there determine the most appropriate way to communicate with them, the channels they prefer, the style and tone of their voice etc.

6. Analyze your market and competitors

We have established that a smart marketing strategy is a business’s battle plan to make it prosper and stand out from the competition.

But to get to that level, you need to have a deep understanding of what’s happening in your market and what your competitors are doing: what are their brazil whatsapp number service challenges? What’s working for them? What are their weak links?

Information is power, use platforms and blogs at your disposal, like Digivores, to answer all the questions above and get to know your competitors.

Keeping your ears and eyes open to what’s happening in your industry is essential to helping you identify market gaps, unmet needs, common frustrations, or innovative trends and ideas.

7. Choose your marketing methods

Depending on your target audience, you will need to choose  to explain, teach, and communicate your brand message.

Determine where your audience lives (what social channels they prefer, blogs, sites, forums, etc.) and use this information to your advantage to reach them.

It is equally important to determine early

On which areas of marketing you will focus your attention on and how much time and budget you will dedicate to advertising, PR, content marketing, SEO, community management, events, etc. based on the nature of your business and what will be of most interest to your future customers.

The ideal thing when you don’t know much about digital marketing is to ask for help from an agency that offers marketing services! That’s why we’ve designed an article for you to help you understand

Do you want to define your digital strategy but you don’t know where to start?
Contact us for a free initial interview during which we can advise you on your current project and give you some ideas for developing your digital strategy.

In the past, on the Internet, your company website functioned like a brochure. The brochure featured your logo, name, phone number, and maybe even the adb directory contact email. Your website might have had a low-resolution photo of your team or building and a brief description of your services.
Today, your website needs to do much more. Your website is a central element in your marketing strategy and must offer much more to visitors, not only by informing them, but also by encouraging them to take action: buy, learn, contact. Does your website do this?

Why Design for Marketing

In the early days of the internet, your customers weren’t necessarily the first to find you. Today, if someone is searching for your business, if you’re not online, you don’t exist. This is true for both B2B and B2C businesses.

According to Hubspot

63% of businesses said getting traffic and leads was their top marketing challenge. Marketing is the process of getting your name out there to generate traffic and leads. Not only do you need to have a website, but customers expect to find useful information on it.

• Half of online sales are lost when visitors can’t find the content they need or want.
• About 91% of customers are sufficiently aware of their online experience to visit a store because of it.
• About 37% of people rely on the internet to find a store
• According to Google, 68% of consumers who search on their smartphone visit a store within 24 hours. About half of them make a purchase within the day.

Designing for marketing shouldn’t be a simple reaction to some statistics.

Your advertising campaigns or social media accounts often link back to your website. Whether you send direct mail, create a TV commercial, or write content, it’s all tied to the website. The website is the focal point around which your other marketing efforts revolve.

Make it attractive . Poorly designed websites send customers back to the results page. Remember, your website is part of your brand and reflects your business, its standards and professionalism. What do you want it to say?

1. Start by thinking about your customer . What are your customer’s needs and expectations from a website? Create a persona for them, with a name, description, personality traits, income, education, and everything else you know about your average buyer. This persona is a conglomeration of your typical customers and should be at the forefront of your content and other marketing efforts. Write for this person. Design for this person.

2. Make the communication concise and easy to understand. Remove jargon and anything that might distract the visitor from their goal of purchasing or contacting them to buy. Give them what they want. Don’t force your customers to search for answers to basic questions like: Where are you located? What is your phone number? What do I do if I have a problem? How does your service or product work? This information should be easily accessible.
4. Encourage action.
6. Every page on your website should have a call to action (CTA). Your CTA can vary depending on your type of business. For example, an e-commerce store will encourage visitors to buy, while a B2B will encourage prospects to sign up for the service or contact them. We can discuss the different qualities of pop-ups versus other options (though pay attention to the mobile experience), but no matter what style you choose, you need to have something that tells the customer what you want them to do.
8. Offer something valuable .
10. Many B2B companies will find it helpful to give away information or content in exchange for an email address. This allows your sales team to have a warm lead for later follow-up or for your email campaign.
11. Think mobile first . More than half of your customers use mobile devices to find you (check your web traffic stats with Google Analytics for example), and that number is growing for many businesses. In some industries, it’s much higher. Make sure your website is responsive to small screens. (This is also essential for search engine optimization.)